dLeña Celebrates the Holiday Season with Felízmente Unidos Campaign
Enjoy festive menus, hot cocktails, and more from November 16 through January 3
Washington, DC—dLeña by Chef Richard Sandoval is excited to announce the launch of its Felízmente Unidos dining experience this holiday season. From Tuesday, November 16, through Monday, January 3, guests are invited to revel in the festive season with special offerings at the Mount Vernon Triangle modern Mexican concept.
At Richard Sandoval Hospitality (RSH), select restaurant concepts throughout the globe will take part in this second global brand campaign, featuring seasonal dishes and beverages, a signature Spotify playlist, online tutorials led by Chef Richard Sandoval, and more throughout the holiday season.
The Felízmente Unidos campaign is built around two key elements symbolizing unity and coming together, concepts that feel exceptionally relevant in 2021: the estrella (seven cone star) and aguinaldos (the gifts). While the estrella represents hope for the future, togetherness, and unity, the aguinaldos represents gratitude. RSH has partnered with Víctor Meléndez, a designer and artist from Mexico, now based in Seattle, whose work is a combination of bold lines, vivid colors, organic forms, and mysterious, spellbinding characters.
“Growing up in Mexico, the holidays were my favorite time of the year. It meant all my uncles and aunts would travel and gather at my grandma's house and I would get to play with my cousins, eat great food, and overall have a great time as a family,” said Meléndez. “The holidays to me represent good times and tradition. I wanted to capture that sentiment through the use of bright colors, textures and organic shapes. My work is handcrafted in a similar way to the way piñatas and aguinaldos are made by hand.”
Like the estrella piñata or bag of aguinaldos, the Felízmente Unidos food and drink specials also have a reveal element and parallel festive flavors like hibiscus and orange as seen in the traditional aguinaldos. Enjoy featured dishes like Ensalada de Noche Buena, a holiday salad with roasted heirloom beets, green apple, jicama, mandarin, candied peanuts, pomegranate, and orange-hibiscus vinaigrette, Lomo de Cerdo, a guajillo chili adobo grilled pork chop, creamy mashed potatoes, roasted heirloom carrots, chipotle-cranberry sauce, and Sabores Navideños with crispy buñuelo, piloncillo honey, caramelized apples, cinnamon, pecan, raisins and vanilla ice cream. The Felízmente Unidos beverage offerings include the Toddy Caliente, a hot cocktail with spiced rum, lime, honey, cinnamon and orange, Feliz Margarita with tequila, triple sec, spiced cranberry, ginger, lemon, orange, Sparkling Sopresa with sparkling wine, hibiscus syrup, Chambord, dehydrated hibiscus blossom, and the non-alcoholic Buena Vista with pineapple, passion fruit, orange jalapeño simple syrup and soda.
In addition to its Felízmente Unidos campaign, dLeña will offer special programming throughout the holiday season. Enjoy brunch offerings on Black Friday, November 26, from 10am to 3pm, and New Year’s Day, January 1, 2022, from 10am to 4pm. The restaurant will offer its dinner service on Christmas Eve, December 24, with the last seating at 8pm. On New Year’s Eve, December 31, indulge in a celebratory five-course prix-fixe dinner for $140 per person, which includes Grilled Wagyu Guacamole, Crab Cake Tostada, Carnitas Duck Confit, Mezcal Tres Leches and more. Take the celebration downstairs as dLeña ROJA will feature live music from 9am to 2am on New Year’s Eve, including a complimentary midnight champagne toast. Celebrate these holidays and any other occasion on dLeña’s winterized patio as heaters are now available.
Those looking to gift something for a tequila or mezcal aficionado this holiday season should look no further than the dLeña ROJA tequila lockers, able to be reserved for six-month leases. Stored and made available anytime they visit, guests enjoy access to their own private stash of tequila and mezcal from dLeña ROJA’s library of over 300 spirits.
dLeña is located at 476 K Street NW, Suite D, Washington, DC 20001. Dinner hours are 5pm to 10pm Sunday through Thursday, and 5pm to 11pm Friday and Saturday. Brunch is offered at dLeña from 10am to 3pm on Saturdays and Sundays, with the last seating at 2pm. For more information on dLeña or the concept’s Felízmente Unidos campaign, please visit dlenadc.com or contact avery@lindarothpr.com.
About dLeña
dLeña Wood-Fire Mexican Cocina & Mezcaleria is a modern Mexican restaurant located in the heart of Washington D.C’s Mount Vernon neighborhood. The chef-driven concept proudly offers a fresh take on Mexican cuisine and embraces their heritage and culture through an elevated dining experience. dLeña and dLeña ROJA were designed by PETERMAX Co. to evoke a divine Mexican escape using a blend of old-world forms and refined modern materials. For more information on dLeña, visit dlenadc.com. For additional updates, follow dLeña on Instagram, Facebook, and Twitter.
About Richard Sandoval Hospitality
Richard Sandoval Hospitality is a leading restaurant group founded by Mexican-born chef/restaurateur Richard Sandoval. Known for offering guests an unparalleled culinary experience, this internationally recognized contemporary Latin restaurant group successfully owns and operates over 45 restaurant concepts around the globe. US restaurant locations span 10 states and the District of Columbia – as well as internationally in 7 countries including Costa Rica, Mexico, Nevis, Qatar, Serbia, Turkey and the UAE.
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