LRA PR Selected as Agency of Record for Forthcoming AC Hotel Washington D.C. Convention Center
Sleek, contemporary brand from Marriott expands with second, central location in Washington
Washington, DC—Ahead of its fall debut, the AC Hotel Washington D.C. Convention Center has engaged
public relations and marketing agency Linda Roth Associates, Inc. (LRA PR) as its agency of record. The hotel will begin welcoming guests to the nation’s capital in October, situated perfectly in the heart of the city, steps from the recently reopened Walter E. Washington Convention Center, and all the attractions of the central business district.
LRA PR will support the opening of the hotel – the second for the brand within the District of Columbia, introducing the effortlessly uncluttered AC brand to neighbors in Shaw, Mount Vernon Triangle, NoMa, and downtown. The hotel is among only three scheduled to open in the city in the remainder of 2020, entering the market amidst the continuing public health crisis and global decline in travel. The situation provides LRA PR a challenging opportunity to develop innovative public relations strategies, building visibility for the property across business travel and leisure drive market visitors.
Work on behalf of the AC Hotel Washington D.C. Convention Center will be led by Kiara Livia, liaising between the hotel’s tenured leadership, Marriott and the AC global brand team, and the developers at Douglas Development. Livia’s Italian heritage provides a distinctive and personal understanding of the AC brand aesthetic, rooted in European design and an uncluttered, sophisticated perspective on travel.
Currently, LRA PR supports both new and reopening hotels, growing local and national restaurant and foodservice brands, global travel, trade and tourism organizations, non-profits and associations, special events around the US, and outstanding luxury and lifestyle companies.
For more information about the AC Hotel Washington D.C. Convention Center, visit the property online.
About LRA PR
LRA is a PR, digital marketing, brand strategy, and social media agency based in Washington D.C., serving clients and brands across the U.S. and abroad. Our 40-year legacy of success includes innovative work on behalf of food & beverage companies, tourism organizations and a range of lifestyle brands. We build voices and earn innovative creators the visibility they deserve. For more information, visit www.lindarothpr.com or on social platforms @LindaRothPR.
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