Cotton Blues Prepares for Regional Expansion
Beloved Mississippi-made cheesecake brand enlists Washington DC agency Linda Roth Associates, Inc.
HATTIESBURG, MS — Cotton Blues (6116 Highway 98), the beloved family-owned restaurant and home of famous retail cheesecakes, has hired Washington DC-based agency Linda Roth Associates, Inc. (LRA), to develop strategic expansion plans as it eyes expansion across the nation. This new assignment for LRA, a firm with a specialty in media relations, digital strategy, community relations and experiential marketing, is intended to strengthen awareness of the Cotton Blues brand, amplifying messaging around their “Mississippi Made – New York Approved” cheesecakes to new consumers and retail partners.
LRA will support Cotton Blues’ growth first across the region, and eventually nationally with media strategies and community marketing to publicize the brand’s development, new products, leadership updates and more.
"We're thrilled to have the support of LRA during this exciting time of growth for Cotton Blues," said owner Chris Ortego." Their specialization in the industry matched with their dynamic networks in our industry make them an ideal partner to help spread the word of our brand.”
LRA has deep roots in the food and beverage industry, leveraging more than 35 years of experience representing national restaurants brands including Morton’s The Steakhouse, Lettuce Entertain You Enterprises, and Darden Restaurants, as well as a vast portfolio of foodservice distribution companies, and food and beverage brands.
"Our team couldn't be more excited to work with this emerging brand," said Anthony Hesselius, President of LRA. "We believe that our unique approach will create the lasting creative connections Cotton Blues needs to help carry them into the next phase of business development.”
About Cotton Blues
Cotton Blues Cheesecakes offers handcrafted cheesecake made with premium ingredients and zero fillers. Their whole 4-pound cheesecakes sell in grocery stores and markets throughout the south, and high demand has their geographic footprint quickly expanding. The "Mississippi Made - New York Approved" cheesecakes are a top secret original recipe created by Chef Shaun Davis. Davis is the Executive Pastry Chef at Cotton Blues restaurant in Hattiesburg, Mississippi, which was founded by Restaurateur Chris Ortego in 2012. Between 2013 and 2019, Cotton Blues crafted thousands of cheesecakes in their restaurant kitchens. In 2020, they will open a 15,000 square foot cheesecake kitchen in Waynesboro, Mississippi, to meet demand. The family-owned business is dedicated to offering a gourmet dessert that customers can grab at their local market and proudly serve at family gatherings, company parties, and special occasions.
###